Canada's premier luxury branding and packaging design agency. We partner with ambitious founders and brands to achieve market leadership through design that drives desire, commands premium pricing, and creates lasting competitive advantage.
Six years running, 217 has been our creative backbone. Every major launch, every rebrand, every campaign they've never dropped the ball. When you're scaling fast, that consistency is everything.
Calvin Rasode
VP Marketing Brains Bio
Hands down the strongest RTD branding in our entire category.
Ken Sanghera
Co-Founder Suntail Drink Co.
We came in with rough concepts and some screenshots. What they delivered blew away anyone's expectations. Pro teams don't even look this good.
Andy Eustis
Owner Bremerton Sockeyes HC
Our go-to team for turning around design requests at a high rate without us having to worry about quality.
Darren Gill
COO Bios Wellness
Our retail buyers always comment on how premium our brand looked compared to competitors.
Kevin K.
Vitality CBD UK
Since our rebrand, we've seen a jump in qualified bookings and an increase in our social engagement. This wasn't just pretty design, it was strategic business growth.
Ownership Group
Alpine Meadows Lakeside Resort
From Harrods' exclusive shelves to North America's premium retailers, we transform ambitious brands into market leaders.
We see what others miss. Through market intelligence and competitive analysis, we uncover the positioning opportunities that separate tomorrow's leaders from today's followers. While competitors chase yesterday's trends, we're thinking three moves ahead, finding the spaces where your brand becomes inevitable.
Design
Your brand identity becomes your most valuable asset. We craft visual systems that create the kind of desire money can't manufacture. Every design decision justifies premium pricing and commands immediate recognition. Creating a first impression that lasts.
Develop
Market leadership demands flawless execution. We build comprehensive branding ecosystems and forge strategic global manufacturing partnerships that support your brand's trajectory. Bringing ideas into reality.
Deliver
The outcome is predictable: brands that don't compete, they define the category. Our partners secure coveted industry partnerships and establish the premium market position that drives exponential growth. We don't settle for success. We architect market domination.
Our retainer partnerships start at $15,000 CAD per month. This investment covers strategic brand development, design execution, and ongoing creative partnership that drives measurable business growth. For select one-off projects, we evaluate on a case-by-case basis. Contact us to discuss your specific needs.
Do you bill hourly?
No. Hourly billing rewards inefficiency in design, we charge for results, not time.
How long does a complete rebrand take?
Full brand transformations typically take 8-16 weeks, depending on scope. This includes strategic positioning, visual identity, packaging design, and implementation guidelines. Rush projects can be accommodated for established partners on a case-by-case basis.
What's included in your packaging design service?
Complete packaging ecosystems: structural design, visual identity, production specifications, supply chain coordination, and retail presentation. We handle everything from concept to shelf-ready product, including working with your regulatory compliance team and setting up new manufacturing partnerships or working with exsiting ones.
What size companies do you work with?
We partner with ambitious brands ranging from funded startups to established market leaders. The common thread isn't size, it's ambition. Our clients are serious about achieving market leadership and understand the role strategic design plays in that goal.
How do you measure success?
Market positioning, retail placement, customer engagement metrics, premium pricing capability, and overall business growth.
What's the first step?
A strategic consultation where we evaluate your current position, discuss your market leadership goals, and determine if we're the right creative partner for your ambition.
How quickly can we start?
Typically we can begin strategic development within 2-3 weeks.. For aligned partnerships, we can start immediately.
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